The current marketing is based on different strategies, ways of relating and interacting with customers and position a product or brand in particular, to achieve a specific goal and to achieve Jig at the hearing and obtain satisfactory results, when well-defined Growth Hacking, starting from the base, understands that this current marketing reality is constantly changing and that the tastes, ways of buying, of approaching a product or brand of the users have changed and continue to change over time. This is why we must have a clear definition of what the term is, so it is not a fashion. It is not just marketing, nor a single strategy for the sale or positioning of a particular product or brand on the internet.
The growth hacking can be defined as, “The strategies used to growth and positioning of a brand, product or even a company, where the most advanced marketing techniques is directly used, with enough creativity and ability to achieve positioning and selling the different products and finally making it possible for more followers to become known through social networks and go viral.
It is important to highlight that Growth Hacking uses analytical thinking for its structuring, in addition to the fact that strategies must be measurable and adjustable to definable variables that behave differently from traditional marketing techniques, to grow the digital product of exponentially.
The growth hacking involves processes, techniques, trends, programming and marketing strategies well defined adaptable in principle startups with which to generate extraordinary growth could be and that in turn allow continuity over time, accelerating growth, measurement of results and minimum investments, which result in a shorter term and more efficiency, adaptable to any company, brand or product.
Although the term was introduced in 2010 by Sean Ellis, it was already used but without the concept of scalability, growth and brand positioning being understood in this way, so he chose to define it with the term Growth Hacking, causing a revolution in the way of marketing and growing a product.
On the other hand, with the introduction of this extraordinary concept, new professions have emerged that aim to value the capacities, skills, and tools that enhance the scalability and growth of the product, company or brand with which you are working.
The term Growth Hacking has put into vogue the capabilities of people who are dedicated to the development of market campaigns, so it is committed to people with a truly creative, innovative, curious, analytical sense, apart from the merely technical knowledge of the market and marketing, making these a new terminology such as Growth Hackers.
Now, Growth Hacking can be implemented in any company, brand, product or service. So it is important to keep in mind that the basis of everything is creativity. And the showiness with which the strategy is carried out and executed.
So it is of utmost importance to know the characteristics of the Product, brand, service or company. In order to start a journey towards exponential growth. In the same way, the Characteristics of Users, their behavior. And consumption patterns must be taken into account. and structuring the products offered.
In this way, the Advantages can be defined, compared to other similar products, comparing them and offering a bonus to those potential users or prospects who will follow the market campaigns, making them interested and attracted by their characteristics and their connection with the facts. concrete of their consumption pattern and their interaction with the everyday world.
To implement Growth Hacking, campaigns such as Referral Strategies can be used. In which the user is offered a reward for recommending and referring other customers to get the product.
In the same way, the Remarketing Strategy can be used, in which the user’s purchasing trends are followed and a consumption pattern is established, where the attention of the campaign will be directed. Another widely used strategy is that of Test Versions or Demos, where the company offers a product in a certain period with the basic characteristics to be tested and recommended by users.
General objectives of this tool
It is a concrete fact that Growth Hacking must Promote Virality. So it must always be exponential and allow it to reach many users who have the same interests and share the same lifestyle. In addition, a good Growth Hacking must offer scalability and measurement in accordance. That is, it must promote counting and Continuous Measurement, to know where it is in scalability.
The final objective of Growth Hacking must allow creating a group of users willing to be the first to get hold of the product and viralize it, in a systematic and almost natural way, so it is convenient to create loyalty. So the Growth Hacking strategy, in short, is to have a FIT with the Market, Generate Clients and Grow the Product, in a creative, analytical and programmed way.
The Process that can lead to Growth Hacking, in a systemic, coordinated and analytical way begins with the construction of Goals that are viable, sustainable, realistic and that can be achieved in a given period.
Rational and creative experimentation should never be ruled out when implementing a strategy to grow the product. Learning in the process for improvement and generating a history of strategies that can be compatible with a given group in a given period and discarding they do not make the product grow in the end.
In this way, the different processes will be optimized and more appropriate campaigns can be launched that satisfy the characteristics and terms of the different users, improving the processes, making us potentiate the product, accelerating growth and discarding processes that do not correspond to good behavior. market.
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