Six of the best link building strategies

Link building is an important component of effective search engine optimisation (SEO), and a healthy link profile will help you to secure visible positions in key search engine results pages (SERPs).

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Focus on Forging Relationships

From attending conferences to engaging in social media conversations, there are a variety of ways to nurture connections with individuals and businesses in your field. If people see that you are an active member of the community and trust your motivations, they will be more likely to link to your content.

Co-Author High-Quality Articles

Co-writing informative articles with respected figures in your niche is an excellent way to build a healthy and authoritative link profile. Whenever you identify a leading site within your field, reach out to the content team and pitch ideas that will drive beneficial results for all parties.

Write Testimonials

As increasing numbers of consumers use reviews and testimonials when making purchasing decisions, it can be highly effective to ask relevant businesses within your niche for a link in exchange for valuable feedback on their business.

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Conduct Effective Outreach

Partnering with influential figures to both collaborate on the creation of new content and place existing keyword-rich content on to their site will help you to communicate to search engines that your business is worthy of high ranking positions. As content is such an important component of powerful SEO, in London professional SEO services such as those offered by the team at Elevate UK can help you to create fresh, fully optimised content for placement on highly authoritative external sites.

Convert Mentions into Links

The chances are that someone has talked about your business somewhere on the internet. It’s your job to ensure there is a link pointing interested readers towards your site, so search your business name regularly and reach out to relevant site owners to request a link.

Create Reports and Case Studies

Case studies and data-rich reports are highly shareable especially, as this Forbes article explains if your findings are presented as an infographic. Fresh insights will be more popular than statistics that have been discussed elsewhere, and citing your sources will enhance the authority of your reports.

Every business owner wants their site to sit at the top of key SERPS, and these link building strategies can help you to reach both your short and long term SEO goals.


Admin works in Technology development and regularly contributes to blogs around the web with advice, tips, and strategies for business marketing and promotion. Even when he’s not in the office Jake is thinking about new marketing tactics and techniques. He just can’t get enough!

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