10 Ways SEO Can Reduce Your Bounce Rate

Reducing the bounce rate that your website is experiencing can take time as there are a number of variables that could be contributing to it. With images, content and loading time to name just a few, an SEO service can be the perfect way of identifying which is the key issue. In this article, we will be looking into 10 ways that SEO can aid the reduction in bounce rate over time.

  1. Accelerate Loading Times

 One of the biggest benefits that SEO can provide to you is a faster loading time for your website, this is crucial as your bounce rate can increase by as much as 90% if your website takes between 1-5 seconds to load. This is particularly common in mobile site speed as people are looking for information significantly faster.              

  1. Improve User Experience

Another benefit of SEO is the web design element that comes along with it. With a number of web design Essex services on hand to help optimise your site, it is often the user experience that is the first port of call. Whether this is using drop-downs to help with the navigation of your site or it is the loading time and colour theme, this can all help to reduce bounce rate over time.

  1. Optimising Onsite Content

Optimising the content that is already on your site is likely to help improve bounce rate over time as you are providing customers with the information that they need instantly. This will, therefore, encourage them to stay on the site and learn more about your company. Though this will involve re-writing the copy on a number of key pages, this will optimise the site and help to provide a long-term solution to the bounce rate.

  1. Optimising For Relevant Keywords 

In addition to optimising onsite content, an SEO specialist will also help to optimise for relevant keywords in order to reduce the bounce rate your URL is experiencing. This will be completed following a keyword mapping file and will help to identify the areas that you need to target with your keywords.

  1. Fix Broken Images

Images that are broken can also lead to the site speed decreasing as this can cause the website to load slower, therefore they are often fixed or replaced as part of the improvements to user experience.

  1. Reduce The Number Of Popups

If your audience is constantly being met with popups during their time on the site, they are much more likely to click off as you are affecting their ability to read the onsite content. Therefore, limiting the number of pop-ups to either 1 or 2 will help you in the long term. 

  1. Implement Call To Actions 

Call to actions are also crucial when keeping people on your site for extended periods as this will help users to express interest and navigate around the site accordingly. This will help to keep people on the website and provide them with the information that they need instantly. 

  1. Implementing Interesting Titles

Interesting titles on content is another way to keep people from clicking off of your website as they will want to read the articles that are present. Within these titles, this will help to optimise the site and keep people interested in the content that is being created. 

  1. Fixing Broken Pages

Broken or orphaned pages are also a problem when looking to reduce the bounce rate of your site as this can dramatically affect the navigation of the site and could result in content being lost. This will, therefore, mean that this optimised content holds no value as it will not be linked to the main website URL.

  1. Optimising Layout Of The Site 

Keeping drop-down menus to a minimum and optimising the site map can all help to reduce the bounce rate of your site as you are making it easier than ever for those that wish to, to navigate the site freely. This will allow them to gain access to all the information that they need quickly and help them to get what they need. This is particularly useful if you are looking to sell a service or product as they are therefore less likely to purchase the item or service elsewhere. 

With this in mind, there are a number of ways that SEO can help to reduce the bounce rate of your website URL when optimised correctly. Whether this is the implementation of a brand-new website or the process of optimising onsite content, this can all provide a long-term solution to help prevent the bounce rate in the Future. Where will you start when optimising your website?


Admin works in Technology development and regularly contributes to blogs around the web with advice, tips, and strategies for business marketing and promotion. Even when he’s not in the office Jake is thinking about new marketing tactics and techniques. He just can’t get enough!

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