HTML stands for Hypertext Markup Language, and it is a standard language for creating web pages. It allows designers to create the structure and layout of page elements, including attributes and tags, resulting in an engaging website that will be effective in promoting your brand, products and services.
Learning HTML
HTML is beginner-friendly, and with many resources available online, is fairly easy to learn. This allows anyone to gain the fundamental skills required to create and publish content online. Having this skill is valuable for businesses, who can use it to build websites, create online experiences and publish articles.
However, if you want more than static pages, you will likely need additional languages such as Cascading Style Sheets or CSS to control the layout and presentation of the HTML elements, and JavaScript to bring more dynamic, interactive behaviour to the pages. If this is something you want for your website or to create eye-catching animated HTML 5 ads, you may well need to use a professional service such as https://thebannermen.com/banners/animated-ads/html5/.
Structuring an HTML Document
HTML tags and attributes act as building blocks of web pages, as they define the content and structure of the page. HTML tags enclose the elements within the document, so you would use tags to indicate the body or main contents of a web page, while a head tag would contain meta-information like the title and character encoding.
Tags and Attributes
HTML tags are enclosed in angle brackets and define the type of element, such as a paragraph, hyperlink, table or list. Attributes provide further information to modify the behaviour and appearance of the element. For example, the ‘id’ attribute gives a unique identifier for an element that can be used to add interactivity with JavaScript or apply a CSS style. Other attributes include ‘src’ for specifying media or image source and ‘alt’ for providing alternative text designed to increase accessibility.
Understanding HTML is a useful skill for anyone, but it has become essential for businesses in the digital age, as it helps create pages that are more visually appealing and optimised for search engines.
