Should you have ads on your website?

When you run a website, one of the big questions is whether to include advertisements. Let’s look at some of the upsides and downsides to help you figure out what is best.
Let’s start with why you might want ads on your website:

Money matters

Ads can bring in cash. Depending on how they are set up, you can earn money when people click on them or just by having them seen.

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Diversifying income

Relying on just one way to make money online is risky. Ads offer another option, reducing your dependence on a single income source.

User experience boost

If done well, ads can benefit your site. They might show products or services that your visitors are interested in, keeping them engaged.

For those interested in learning about HTML 5 ads, digital advertising specialists such as will be happy to help.

Why you might not want ads:


Ads in the wrong place can pull people away from your content. This could mean fewer people sticking around and getting involved with what you are offering.

Aesthetic concerns

Ugly or intrusive ads can make your site look less professional. They might even make people doubt your credibility.

Bad user experience

Nobody likes irrelevant or annoying ads.If your visitors feel bombarded, they might decide to leave and not come back.

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Think about your visitors and goals

Take a look at your audience and consider how they feel about ads. Also, think about why you are running your website – is it mainly to share information, or are you hoping to make money?

If your visitors are cool with ads and you are keen to make some extra cash, it could be worth giving them a shot; however, if keeping your site clean and user-friendly is a top priority, you might want to skip them.

It is all about finding the right balance between making money and keeping your visitors happy. Take your time to weigh up the pros and cons and you will be able to make a decision that works for you and your website.

Niru Taylor

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