A blog is a powerful tool for building an audience. It’s an effective way to get closer to your potential customers, start a conversation with them and, thus, promote your product or service. A blogger can make money from sharing their message if they know how to do it right.

It is always hard to create high-quality content. If you feel exhausted and lack new ideas, don’t get frustrated, there is always a way out. For instance, you can outsource your articles to EssayPro.com and be sure that your audience is contented. This way, you won’t have to push yourself and still get professionally-written content.

In the vast expanses of the internet, there are tons of information on how to maintain your blog, keep it capturing and interesting. What is more difficult is to attract potential clients. That’s why, in this post, we will share all the essential information if you don’t know where to start.

1.   Keywords are not a complete solution.

Keywords are the most efficient way to promote your site. Yes, but that’s partially true. It’s not that difficult to learn this popular SEO tool. However, it can’t be the main or even the only instrument for building your blog.

The most relevant keywords will surely get your page ranking, and desired public attention, but will you convert the readers into customers this way? The truth is, it’s rarely enough to convince people to pay for your product or service. You should know what your potential customer needs, and that’s what the next tip is about.

2.   Know your audience.

Create a portrait of your customer using the following questions.

• How old is your audience?
• What are their hobbies and interests?
• What challenges do they face every day?
• Do you have a solution? How can you help them?

Those basic questions are effective in making a quick sketch of what the readers need. This will allow you to decide on the main focus of your blog. Use this knowledge mindfully, create a conversation with the audience.

3.   Be helpful.

Ironically, a well-written text and perfect images don’t make the content good enough. An average reader will just scroll it through, say an emotionless “Nice” and set about to search further.

An essential part of each post should be the knowledge you provide. It should be useful enough to help the reader solve his problem. Only then will they remember that source. They will have confidence in the author and surely come back to those skilled professionals they need.

4.   Make it diverse.

Once a potential customer is satisfied with the answers they found, it’s time to make him or her fall in love with your product completely. They need to get more information about what they can get from your site. Then, they will explore more than one article, indeed.

That’s why the content should be diverse. Even if the field seems to be narrow with no space for experiment, try to make it fun to explore. Think of what else you can give your customers. Keep your product interesting.

5.   Call to action.

The end of the article is one of the most important parts of it. Here is where the reader makes the decision to start a conversation with you. There are several ways you can steer them in a direction for keeping in touch with you. Yet, not all of them work well.

Make sure the CTAs used are relevant to your content. “For more tips, contact us today” is not bad, but it’s rather abstract. Incorporate your message in context, where the visitor can translate the thought about the article into the intention to become a customer.

6.   Don’t bother.

It would be nice to remind your reader of an opportunity to stay in contact with the business: to subscribe or enter email to get more useful information. Pop-up windows and floating UI elements work well, but they are always on the verge of getting annoying.

The huge mistake is to stop the person from reading by demanding to submit an email address to continue viewing. It will definitely frighten away and, as a result, you will not attract customers but rather lose readers. Be respectful and start a conversation after the article is scrolled far enough.

7.   Make a nice overall picture.

Lastly, don’t forget that your blog is not the only way to succeed. Remember that keeping the rest of the website is also important.

• Make a welcoming home page;
• Make sure the site easy to navigate;
• Provide clear information about what you offer.

Keep this little guide in your head while making a blog. These the basics things you should always remember to make people want to pay for your product or service. Just stay a good friend for the customer, always ready to come to help.