Optimize SEO On Page tutorial in 2019-In Infranet working, week after week, we receive inquiries from our clients about how they can improve the SEO of their websites, blogs and online stores. And while there are some techniques in particular that differ from one type of site to another, almost all techniques work for all sites.
That is why today we are going to summarize the SEO On Page tutorial that we believe are the most suitable for the so-called modern SEO, which we run today in 2017 and aiming for 2018. Join us step by step in this list of 22 tips to improve the web positioning of your pages in search engines.
But first before addressing the list of tips to optimize SEO On Page tutorial, let’s see what we mean by that term and what it is for in the world of search engine positioning.
Top 10Tips to Optimize SEO On Page tutorial in 2019
What is SEO On Page?
On Page comes from English, means “on the page” or “within the page”, SEO On Page therefore refers to SEO techniques that we can apply on the page to improve your search engine rankings such as Google, Bing, Yahoo, etc., that is, improve the organic and natural positioning of it, without any external influence.
There is no more magic or science, “doing SEO” On Page means focusing on optimizing the content of your website, adapting it to most of the suggested standards of usability and user experience, because that is where Google wants to take us, to improve usability and experience when we navigate.
SEO On Page tutorial is the starting point to start positioning properly in Google. It is like the root of a tree, is the basis of all your SEO, and something that will make the rest of the techniques of positioning off page, are more effective.
In other words, if you have a good SEO “On Page”, it will be much easier for your site to position by the keywords you want.
It is like an exact guide to facilitate search engines that position you as high as possible, always within the SEO parameters that your site has.
Much care must be taken with “over optimizing” the SEO On Page tutorial, because Google will realize that you are spamming, that is, that you do it on purpose, and the effect will be the opposite, it will send you to the bottom of the abyss, of which It will cost you to leave.
So once we go to see the tips so you can start ” doing SEO On Page ” and improve the organic positioning of your website.
List of Tips to improve SEO On Page
The SEO On Page tutorial that we are going to show you now are very simple and practical each one of them, we are not going to sell you smoke, they work, but as a set of factors that added to others (linkbuilding, interaction in social networks, etc.):
Use friendly URLs
This is a golden rule that we should never forget, use friendly URLs.
Google does not like complicated URLs, and users much less, because they are difficult to remember.
Use short URLs
Apart from using friendly URLs, something you should do is to be short on everything.
Start the title with the keyword to position
The title tag is probably one of the most important SEO On Page.
Try to start the title with the keyword you want to position, or have it as close as possible to the beginning of it.
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It should not always be included at the beginning, it depends on the strategy and the keyword, but in general, 99% of the cases work perfect as well.
Use “2018”, “best”, “guide”, “manual”, “tutorial” in the title
Many long tail keywords can have excellent results when optimizing SEO On Page if keywords are used that attract the attention of users , such as:
According to our experience, this type of words in the title and h1 tend to draw more attention from the users, which makes (if the content is of quality) that stay more in the site, and Google improves your positions.
Use H1 tags with the keyword
You must use the h1 tag inside the html , because like the title, it is perhaps the most important one to position using onpage optimization.
If you use WordPress almost all the themes and templates already have the title as h1, so you are ready by default.
And if it is a personalized page, make sure that your keyword is located inside the h1 tags.
Important: there should be only one h1 tag per page , this is a mistake that many people make.
Subtitles on H2 labels
The subtitles related to the topic about what you are writing should have h2 tags.
Ideally, include at least once the keyword you want to position in one of these labels.
Unlike the H1 tag, you can use as many h2 as you need , as long as it is for important subtitles of the page.
Include the keyword in the first 150 words
When we write about a specific topic, we will naturally include the keywords within the first two paragraphs.
This helps two things: that the user knows what the topic is with a specific introduction, but also helps Google to know what you focus on.
So remember, do not make an intro of 1000 words and then just focus on the topic, make a short intro of 300-500 words, and make sure that in the first 150 you include the keyword .
Use videos, images and info graphics
The pages that include video, images and content developed as info graphics tend to be very rich for users, since they find everything they need.
Having a quality page will reduce your bounce rate, it will make users stay longer on the page and this is something that Google values, as it realizes that it is quality content, and will improve your positioning gradually.
Something important is to try to generate original content , that is, do not copy images, info graphics or videos because it will not be the same. Google knows when you use original content and when you have copied and pasted a site, even if you change colors or things like that to a photo, it will not work as well as it is original content.
The ideal in these cases is that you design your images, take your own photographs and make your videos, or you pay a designer or creative to do it for you. There are many freelance artists that can help you for little money per month.
Improve the mobile experience
For a long time we have been mentioning the importance of improving the mobile experience , and how it affects users.
Google in fact began to penalize sites that are not “responsive”, that is to say that they are not “adaptable” to mobiles and tablets since 2015.
Today when you create or develop a website you should think of three forms of design: one for desktop computers , another for phones with responsive design , and the last and perhaps most important: to include an AMP version of your website .
Remember to take the Google Mobile Experience Test , it will help you see if your website in mobile version meets the minimum requirements of the search engine.
Includes outbound links to authority sites
When we write about something, it is very important to link reference sources that talk about the topic involved or about parts of it.
We will not give a link to our competition, but if there are “neutral” sites such as government , education or the classic Wikipedia .
Apart from improving the user experience, it also helps Google to see what your topic is about, and the quality of it by citing official sources about certain information.
As a general rule, try to include at least 3 maximum links per 1,500 words, since also having many outbound links may be suspicious for Google.
And make sure as we said before, to link reference sites , that is, with authority on the subject you are writing.