You cannot run a successful business without using digital marketing. The internet has become a big part of our lives, and nowadays, it is easier than ever before to reach your target audience. Business goes for digital marketing just because it offers so many benefits such as audience targeting by different variables, cheap advertising, useful analytics, and more worldwide advertising opportunities.
However, not every marketing campaign works on the internet. You have to optimize your campaigns and follow the latest trends to achieve a great return on investment (ROI).
That is why in this article, we will go through some of the most prominent digital marketing trends for 2020, just so you can have a better idea of what to focus on.
You’ve probably heard this a thousand times, but 2020 is going to be the year of the customers. Today’s business world is not about convincing customers to buy from you. It is about providing the best customer experience that will increase your returning visitors.
In order to separate your business from the competition, you need to provide an extraordinary service just to keep the satisfaction level of customers at maximum. It is probably wiser to invest in excellent customer service, rather than blow that money on irrelevant marketing campaigns.
There are a lot of features that can help you achieve better customer experience online. You just need to set your customer experience as your number one priority.
Visual content is booming at the moment. It is no surprise that the visual content has the most significant engagement, just because people nowadays simply don’t have the time to read complicated or long posts. This means that in order to have a successful digital marketing campaign, you have to invest in the way you present your content. Colored visuals will increase people’s desire to read content by 80%, and 85% of them are more likely to buy the product after watching a video about it.
This speaks a lot for this year’s digital marketing. In order to run a successful campaign, you need to provide users valuable content presented in the most pleasant way.
Personalization of services is not something new, but this year it is one of the most important things when you are setting your marketing strategy for your business. More than 80% of the interviewed people said that they are more likely to buy a product or service from a business that provides a personal experience.
In order to build a successful brand, you need to establish the right connection with your audience and gain their trust. There is no better way of connecting with people than providing personalized services. Nowadays, personalization is much easier since you have automatically changing names of the person you are addressing, chatbots and essential data to work with.
Focus on customer loyalty
Loyalty programs are precious today, just because people do not have a strong connection with brands. This means that the loyalty level is falling down on customers. The goal should be to create loyal customers from your current ones. Loyal customers are valuable just because they are hard to come by.
Studies show that the cost of attracting a new customer is five times bigger than the cost of keeping the current ones. Loyal customers are also great for increasing the reputation and awareness of your brand. You can combine some of the previously mentioned strategies that will help you to transform your customers into loyal customers.
These are some of the digital marketing trends your business must focus on in order to remain competitive on the market. Every business needs to focus more on their target audience, just because all of that could not be possible without them. Can you imagine a Kentucky Derby without the buzz of the oddmakers over the winners? It would be meaningless. The marketing world is continuously changing so you need to update your marketing methods in order to achieve the best results.